Herald and Greeley Squares have long been major destinations for commuters, tourists, and shoppers. Starting in 1998 with improvements to the parks, the 34th Street Partnership started making improvements to the area to meet the pedestrian demand.

Adding much needed circulation space in interim materials, the DOT piloted a program to expand pedestrian space around the parks and adjacent sidewalks in 2000.

In 2009, DOT created plazas with interim materials adding both circulation space and programmable space. The pedestrians plazas at Herald and Greeley Squares have been hugely successful but face new challenges.